Digital Marketing Specialist

What is website maintenance and why is it important for your business growth

You have a car. Sure, you take it out occasionally and you make good use of it. The next day, the same thing happens. Mind you, there is no plan for proper “care” and “maintenance”. You only use and dump, only to use again.

What happens to such a car? Of course, the condition gradually deteriorates till you can not use it effectively.

Oh, you probably take the car to several engineers in a bid to repair it, and eventually, it probably works again, but not as good as before. 

At the end of the day, it cost you a whole lot of stress, time, money and energy. 

My question now is why go through all of that when it can be avoided?

You might be wondering what the “car” has to do with the heading of this post. Well, let me tell you. EVERYTHING! That car can be likened to your website.

In fact, at this time, your website is the lifeblood of your business. It brings in more traffic to your business. So why not make it a priority?

Let me tell you something.

Bear in mind that having a website does not suffice. It is a different thing to have it, and quite another to maintain it. Which one do you want to do?

What this long story means is that it is essential to regularly update and maintain your website to make sure that it is operating at its highest efficiency. 

In this blog post, I have broken down what website maintenance is, the tasks it comprises, and why your business’ website can not do without it.

Before that, though,

What is website maintenance?

Website maintenance is the process of regularly monitoring your website for its general health, and functionality and also scanning for problems and errors.

Maintaining your website properly helps to increase traffic, boost return visitors, and more. It also helps to ensure site security.

No matter the size of the organization, website maintenance is important. It is your website that offers a local and global perspective on your company and greatly influences how people evaluate the worth of your services.

Research shows that:

  • 48% of users believe that a website’s poor performance is a sign that the company is simply uncaring.
  • Google reports that 61% of visitors are reluctant to visit a mobile website again if they encountered access issues, and 40% instead go to a competitor’s website.
  • Users establish opinions about your website in just 50 milliseconds, or 0.05 seconds, which affects whether they like it or not and if they’ll stay on it or not.
  • If photos fail to load or take too long to load, 39% of visitors will quit using the page.

All of these statistics point to one thing: Website maintenance!

However, website maintenance is not an easy feat. Essential, yes. But easy, nope.

Lets us talk about more reasons why your business” website needs website maintenance.

Here are six top reasons why your website maintenance is important for your business:

1. It increases site traffic:

Maintenance is essential for your website to rank better in search engines. Google appreciates new material, hence, recent content is given a higher priority, particularly for subjects that change regularly.

Search engines like Google boost the rankings of websites that are updated frequently in order to offer the highest quality material to users. 

The likelihood that your content will show up when your target audience searches for related keywords increases with a higher rating for your site. 

By consistently updating your content and removing broken links, duplicate pages, and duplicate content, you’ll encourage both new and returning website visitors.

2. Company image and reputation:

This is also a very important reason to maintain your website, as your company’s reputation and brand are reflected on your website. 

A badly maintained website that has out-of-date content, broken links, and dead pages portrays a shoddy corporate image and may eventually lead to business failure. 

Regularly review and update your website’s appearance and feel to represent your image and brand. Verify and correct any incorrect grammar, spelling, or links to out-of-date content. Before your customer points them out, fix them as quickly as you can.

Similar to first impressions, your company’s reputation is crucial to winning clients’ trust. You must ensure that your website upholds the promises of quality, dependability, and professionalism made by your business.

3. Enhances Protection

Your website’s security is important. Regular software updates and security patches are necessary to keep your website safe and secure. A website that hasn’t been updated in a while can attract hackers.

Furthermore, ignoring security issues for an extended length of time may cause downtime or even complete business failure.

By keeping your security systems up to date, routine maintenance helps defend your website from cyber threats.

Customers will feel more at ease making transactions on your site if you maintain your security precautions.

4. It improves the experience of visitors:

Your audience will gain a better understanding of who you are and what you do if you frequently update your website with shareable information like future events, slideshows, and blogs. 

Include actionable things, such as a newsletter signup form and social media icons that connect to your organization’s profile, to engage your audience. 

A properly maintained website aids in the promotion of your work, brand, and mission. 

To find problems and faults on your site, remove outdated information and perform a site audit.

To give your visitors the finest user experience possible, perform this routinely. All businesses, large and small, need to maintain their websites. 

Maintaining your website on a regular basis will enhance performance and create a secure environment.

5. Security

Every company is susceptible to attack. A website maintenance strategy can shield your company from online dangers. 

Your website has to have the latest software and plugins installed on the backend in order to function properly. 

Your chance of having your website hacked will lessen if you regularly back up and update the plugins. 

The files on your website are more secure when your security software is updated frequently and your SSL certificate provider is renewed. 

These contain private client information, including credit card numbers and banking information, as well as sensitive information like passwords.

Maintaining your site’s security makes it more difficult for hackers to compromise your organization and makes it simpler for clients to trust you with their financial assets.

What are the tasks included in website maintenance?

Now that you know what website maintenance is, here are some of the tasks included in website maintenance:

~ Backups for websites.

Website crashes are possible. If they do happen without your content and design being backed up, you lose all you worked so hard to build on your website, and you have to start from scratch.

You must frequently confirm that your site backups are functioning if you want to prevent this. In fact, ensure you have a backup of your website in its current state before making any changes.

By backing up your website, you can avoid losing time, money, and effort. Check your automatic backup feature’s functionality once a month if you have one.

If you don’t have automatic backups, perform a manual backup once each month at the very least.

~ Constant check-ups

A well-maintained website draws in new visitors and maintains the interest of current ones. 

By regularly updating the material and making sure that the client contact information is accurate and in good working order, your website is kept current. 

Check frequently that your contact forms are functional, that your address and phone number have been updated, that your services and products are current, and that you are maintaining accurate pricing.

You can effectively communicate with new site visitors by utilizing an aesthetically pleasing and modern web design. 

It gives customers the confidence that they have found what they were seeking and confirms the relevance, credibility, trustworthiness, and distinctiveness of your website. 

Thus, visitors will think it is in their best interest to stay on your website.

Depending on how their website initially seems and feels, businesses operating online can make or break a deal. You could miss out on acquiring new leads in the crucial first few seconds if yours seems dated or isn’t functioning properly.

~ Search for outdated links and pages.

Broken pages and links may deter users from exploring more of your website. You must therefore check for and address these problems on a weekly basis. 

By doing so, you can identify issues before they cost you clients and money.

All of this has to do with mistakes, glitches, and broken links. 

Links both inside and outside the website should be examined. 

You can use a link checker to hunt for broken links that annoy users and lower your search engine rankings.

~ Check the content of your website.

Search engines and website visitors both prefer websites with up-to-date material. 

As a result, regularly assess your content, fix any errors, and publish fresh material in a new style and with specific language.

While doing that, be careful to review your earlier content and update any pieces that require editing.

And it has an impact on the SEO of your website. Fresh content is also advantageous for search engine optimization because it provides search engines with resources to employ while examining your web pages.

By eliminating errors, addressing security concerns, and providing the best user experience possible to the clients, maintenance actually ensures the website’s operation is at its peak.

~ Analytics

Check your site’s crucial metrics and the trends in those crucial data using the Google Analytics interface.

You should use your website to further your main KPIs. Therefore, periodically delve deep into your analytics page to review different engagement data.

Finding out which pages need to be optimized can be done by first looking at your stats. 

You can also decide which pages to investigate further by looking at how your pages are functioning on the back end.

In conclusion,

Now that you know what to do about your website maintenance and what could happen to your business if not properly maintained, the next step is to talk about how we can help you improve your website.

The website maintenance of your business is essential to the life of your business, and just as you perform routine equipment maintenance with the purpose of keeping things secure and in good working order, you should also prioritize your website’s maintenance.

Do note that attempting to manage your website’s maintenance yourself when you lack the necessary skills might be disastrous.

We, at Techgism, provide a comprehensive array of services for supporting company websites, such as content updates, website upkeep, technical assistance, and hosting.

We are available to assist you with all of your website support and maintenance requirements. Make contact with our welcoming team right away, and we’ll assist you in maximizing the potential of your website and company.

For additional guidance on website upkeep, click here.

Want To Discuss Your Project With Us?

Schedule A Meeting With Us & Let’s Get This Project DONE For You

Leave a Reply

Your email address will not be published. Required fields are marked *

Schedule an appointment

Fill out the form below to schedule a brief consultation with us.