Social commerce is the process of selling products and services directly through social media sites such as Facebook, Instagram, and Pinterest. For example, you can browse and compare products on Facebook, and then make the purchase on Facebook instead of going to a third-party site before making the purchase.
The entire shopping experience takes place right on a social media platform without the users having to leave the social media platforms.
Social commerce encourages people to connect with your business through two-way communication. This allows customers to not only engage with your business but also gives them the opportunity to use social media as an efficient customer service channel where it is possible to solve problems.
Prolonged clicks sometimes produce disinterest. Every click creates the possibility for potential customer to change their mind.
However, with social commerce, prospects don’t need to go from your ad to your website, to their cart to make their payments. No! Those lengthy stages are eliminated with social commerce as it makes them take actions almost immediately
Online transactions are involved in both social commerce and e-commerce. However, unlike e-commerce which takes place on a company’s website or branded app, social commerce takes place on social media.
Social commerce makes you reach out to more potential customers
Ecommerce typically involves several steps lengthening the buyer’s journey. But a transaction with social commerce can be completed in as few as three steps.
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