Digital Marketing Specialist

Social Commerce

Drive rapid sales using the best of e-commerce combined with social media

What is Social Commerce?

Social commerce is the process of selling products and services directly through social media sites such as Facebook, Instagram, and Pinterest. For example, you can browse and compare products on Facebook, and then make the purchase on Facebook instead of going to a third-party site before making the purchase.

The entire shopping experience takes place right on a social media platform without the users having to leave the social media platforms.

Why is Social Commerce so Important?

Social commerce encourages people to connect with your business through two-way communication. This allows customers to not only engage with your business but also gives them the opportunity to use social media as an efficient customer service channel where it is possible to solve problems.

Social commerce eliminates the lengthy process by making sales rapid

Prolonged clicks sometimes produce disinterest. Every click creates the possibility for potential customer to change their mind.

However, with social commerce, prospects don’t need to go from your ad to your website, to their cart to make their payments. No! Those lengthy stages are eliminated with social commerce as it makes them take actions almost immediately

Social Commerce Vs E-Commerce

Online transactions are involved in both social commerce and e-commerce. However, unlike e-commerce which takes place on a company’s website or branded app, social commerce takes place on social media.

Social commerce makes you reach out to more potential customers

Ecommerce typically involves several steps lengthening the buyer’s journey. But a transaction with social commerce can be completed in as few as three steps.

With social commerce you can:

  • Place Target Ads
  • Widen your market base
  • Offer promotions to users who share your product on their feeds
  • Manage Orders
  • Upload products and product information
  • Curate and customize your shop’s product catalog
  • Sell directly from your Page
  • Run ad to promote one of your products
  • Get customer feedback Etc.

Should you leverage social commerce, you stand a chance to drive more sales and revenue to your business.

Getting social commerce from one of the best digital companies (Techgism) would improve your sales and build your brand image.

Save time and drive more sales with Techgism by requesting a DEMO HERE to get started