A reputation crisis can destroy the company you have worked so hard to build over the years. Nobody wishes that for their company.
Therefore, I’ll be describing how a reputation crisis affects your online reputation in this article and outlining the steps you should take to recover from it.
Before that, though, let me give a basic explanation of brand reputation.
The brand reputation of your company refers to how customers perceive it. It covers their opinions of your products, services, and business practices as well as what the wider public thinks of them.
One may argue that perceptions are easier to change than feelings, especially when they’re negative.
People can now get information in a number of ways, which affects their thoughts and perceptions of your company. Therefore, the most crucial elements of building a great brand reputation are, therefore, regulating what is visible and actively influencing views.
The public’s perception of a company’s operations and brand is reflected in its reputation. Included are customer opinions of the company’s products and services as well as its hiring practices.
In addition to managerial errors, there are numerous ways for a business to suffer reputational harm, such as:
- Negative accounts of the working environment
- Recalls of products
- Bad ratings of employees
- Customers’ one-star ratings on review websites
- Skewed comparison sites that are aimed at your company
- Social media mistakes
- Breaking a company rule.
- Allegation of libel or slander
- The indecent language used in a media interview.
- Obscene online posting.
Read Also: 7 Best Practices To Manage Brand Image
Here are 7 key reputation recovery steps to take after a crisis:
1. Set attainable objectives:
It makes sense that the majority of people desire to handle a reputation crisis quickly. However, this is not the way the process of restoring one’s reputation actually works.
Rebuilding a reputation takes time because of the amount of content about prominent brands and individuals that is readily available online.
To rebalance and change the narrative in Google’s index, you might need to publish content that is thematically relevant. You could change your SEO approach to put your preferred content first in the search results.
Among the factors to take into account are: how many articles you’ll write, how many links you’ll need to establish, and do you need to create and optimize more websites? Is it necessary for you to create and maintain an active social media presence? How reliable is the unfavorable information?
It indeed takes a whole lot. So before you set those goals after a crisis, make sure you can attain them. You can read more on how to manage your brand’s reputation properly here
2. Create uplifting material to change the narrative:
ORM focuses more on elevating positive material than bringing down negative stuff. Promoting uplifting, brand-pleasing content to rank well in the SERPs is your best chance at truly repairing your reputation.
Actually, there are two major reasons. On the one hand, you require enough good content to push the bad down.
However, you also need to saturate Google’s index with new information to lessen the prominence of the unfavorable issue. Search engines will consequently start to prefer the new narrative.
3. Get all parties involved:
The important stakeholders in your company should be your top priority.
The hard job is to get your organization back in line with their expectations after whatever you did to alienate them has been corrected.
Your capacity to accomplish this depends on your plan for engaging stakeholders.
4. Evaluation of reputational harm:
Assessing the extent of reputational damage is a crucial step, despite the fact that it may seem clear. It’s important to plan out the complete search environment and look past page one.
Google’s hidden negative information may appear to be unimportant. But with the appropriate SEO signals, it might suddenly appear on page one.
To assess the danger, pose many questions to yourself: What kind of content is being ranked? There are how many different search results? What departments and how are they affected?
To estimate the possible harm, it might be good to create a reputational risk assessment matrix.
5. Use strategic SEO to stifle unfavorable results:
Unfortunately, it’s almost impossible to fully remove unfavorable news reports from Google. There are numerous techniques you can use, though.
But these demands are rarely complied with. Furthermore, if you are not very careful, you could end up in a worse situation than when you began.
Pushing negative search results down with ORM is the only real long-term solution for repairing your online reputation.
Read Also: How to push down negative search results
6. Plan your media approach carefully:
You’ll need to determine whether it’s wise to issue a statement in advance, create a message, and select the appropriate speaker.
It takes skill to comprehend the preparation and consequences of speaking with the media, both traditional and online.
Not all reputation-management techniques use media outreach. In some circumstances, it’s preferable to withdraw from the public eye.
7. On the internet, exercise caution and forethought:
Utilize social media as a tool for feedback, a gauge of public perception, and a vehicle to communicate the positive, truthful reality of the efforts being made to put things right.
Social media can be a gold mine when used properly. If used improperly, it can make repairing one’s reputation very difficult.
Bring up the unregulated and unpredictable nature of the online community with your customer. People lash out or vent when they are hurt, furious, or unhappy.
At Techgism, we deploy effective strategies to help businesses like yours rebuild their online reputation after a crisis.
Get in touch to take control of your brand image today.