Digital marketing in Nigeria may still be in its infancy, but it’s growing at impressive rates. Sooner than you think, most companies will switch to digital marketing techniques to promote their businesses online and get customers. And, you like it or not, your competitors will be among them – if they aren’t already.
You need to start using digital marketing to stay competitive and relevant when operating in emerging markets like Nigeria.
Marketing your products and services on the internet opens up unlimited access to business opportunities. It’s a train that you can’t afford to miss. Let’s take a closer look at what digital marketing can do for your business.
Why Invest in Digital Marketing in Nigeria
Digital marketing is a gold mine for business growth opportunities. Nigeria has one of the highest internet penetration rates in Africa – the number of internet users has grown by 14% since 2019. As more people develop internet awareness each day, the internet becomes the number one source of information and entertainment.
Chances are, most of your potential buyers are already online, consuming content and connecting with local and international brands. If you’re not online, it’s like you don’t even exist anymore. You need to be where people are looking and get in touch.
In simple words, you should:
- Build a professional website for your business and optimise it for search engines.
- Learn how to communicate with your ideal clients using email marketing.
- Open and maintain business accounts on social media.
Does it seem like a lot of work? It is. The good news is that you’ll also see results pretty fast. Everything you do to improve your online presence can be measured and tracked to calculate how much you earn for every dollar you’ve spent. It’s a huge step forward from traditional marketing, in which it’s almost impossible to tell how many people have seen your message and what happened after they found out about your business.
A Cost-Effective Way to Reach Targeted Audiences
If you run a small business, you probably have limited resources and can’t afford to spend all your cash on marketing. You’ll be happy to know that digital marketing in Nigeria is relatively cheap, compared with traditional methods.
Moreover, it’s money well spent. You don’t just pay to push your message out there hoping that someone eventually will see it. Online marketing makes it easy for you to target specific audiences. You can finally reach those people who are interested in your products and services and are likely to buy from you.
The return on investment varies with the marketing method that you’re using, but the numbers are all impressive. For every $1 spent, you can earn:
- $40 with email marketing
- $22 with search engine optimisation
- $17 with keyword ads
Sure, these results don’t occur overnight. You still need to put together a cohesive digital marketing strategy to get results like the ones listed above. Plus, you’ll have to test various techniques before you learn what triggers your target public. However, you’re looking at excellent results in little time and with limited resources.
Your One-on-One Connection with Smartphone Users
If you’re still not convinced that success belongs to businesses that take digital marketing in Nigeria seriously, the next consideration surely will. Digital marketing is mobile. You have a real chance to connect with every smartphone user falling within your target audience.
Nigeria has 172 million smartphone users, and the number can grow to 201 million by 2025. Every one of these people will spend an increasing amount of time online, for work, entertainment, and shopping. If you’re not ready to make it easy for your ideal clients to find you with their mobile devices, people won’t connect with you.
On the other hand, if you have a mobile website and a substantial online presence on social media, you’re more likely to personalise interactions, consolidate business relationships, and build trust.
Focusing on optimising your website and social media presence is an excellent place to start your digital marketing efforts. Be sure to get in touch and learn more about building new business opportunities with digital marketing.