Difference Between SEO and SEM

Difference Between SEO and SEM

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Talking about the difference between (SEO and SEM) as a marketer, in this article we have a deep dive into so many aspects of both SEO and SEM in order to make a clean clear difference between these digital marketing growth features to define the true difference.

 I will say both are important for marketing- despite the fact that SEO is one of the components of SEM.

SEO is the process that organizations go through to help to make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let us say that you have an article about COVID-19 In Nigeria. In order to get your content in front of the right people, you want to try to optimize your blog post so that it will show up as a top result for anyone who searches for the phraseCOVID-19 In Nigeria” also find out how SEO could be useful during the covid19 crisis

On-page SEO

On-page SEO refers to optimization efforts that occur on your website, like updating a little tag, publishing a new blog post, or improving page speed. You have complete control when it comes to on-page SEO.

 Off-page SEO

Off-page SEO refers to optimization that occurs off your website, like conducting outreach, optimizing social media profiles, or sharing content. You have some control when it comes to off-page SEO, but not a lot

Search Engine Optimisation involves making certain changes to your web design and content that makes your site more winning to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. It also refers to the technique’s businesses implement to improve how their websites ranknaturally” on search engines.

Benefits of SEO.

1. User-friendly website

 SEO will help small business owners create a faster, glibber, and user- friendly website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, even so, today SEO is also about improving user experience too.

Highly relevant content (sales pages and blog articles) keeps your readers happy as they are more likely to solve their questions, solve their pressing issues, and helps them find exactly what they are looking for on your site.

2. Bring in more customers

It will increase your website referrals. You will gain more website referrals from search engines. As well, your website visitors are probably to refer your website to their friends. A strong SEO presence will grow referrals, literally and figuratively.

The main reason for having a website is to stand out from your competition and increase your customer base. Businesses that have an SEO optimized website bring MORE customers and grow as twice as fast as businesses who do not have one.

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service.

3. Better Conversion Rate

Fast site LoadingSEO-optimised websites load faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors i.e. they are more likely to be expected to become your loyal customers, subscribers, and returning visitors.

''Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.''

4. Build Brand Awareness

Getting higher rankings on the Search Engine Result Pages (SERPs) is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more fit to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.

That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related to their business. Search engines now play a significant role in making or breaking your brand.

5. Bypass competition

Your competitors are using SEO to grow, and your customers start their internet journey with a search. Your competitors are using search to grow their business. In fact, based on recent research, 70% of these marketers stated that optimizing their website is their top priority.

6. SEO increases the value of your business

The most notable benefit of SEO is the fact that your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years.

Search Engine Marketing (SEM).

Search engine marketing— an umbrella term for SEO and other techniques that help local businesses grow search engine referrals.

SEM strictly involves earning search visibility through paid advertisements on search engines like Google. These advertisements are commonly referred to as pay-per-click (PPC) ads. There are lots of other terms used for SEM activities including cost-per-click (CPC) ads, paid search ads, and paid search advertising.

What Is PPC?

With PPC, you pay a small amount of money every time someone clicks onto your ad. Then they will be directed to the web page of your choice. Your ad will only show up for people who search for the terms that you choose. And that is the beauty of the whole thing.

PPC advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries. PPC ads show up in search engine results pages (SERPs) next to organic listings. They give your business the opportunity to increase the visibility of its web pages, landing pages, blog articles, and more.

Here is Some Examples of SEM Strategies?

SEM allows your business to obtain an increased view on search engines such as Google, Yahoo!, and Bing.

 Google AdWords is far and away the most popular search engine platform for hosting ads. Consider other opportunities, too, like Bing ads or Yahoo search ads. Wherever you choose to spend your internet marketing dollars, there are some key strategies for successful SEM:

SEM Strategies for Businesses (Advanced Examples)

  • Launch ad campaigns with a specific audience (e.g., geographic, industry, etc.) in mind
  • Create ad groups that consist of target keyword variations
  • Write relevant ad copy using those selective keywords
  • Set an ad budget
  • Lead Generation
  • Cost-effectiveness.
  • Brand Awareness and Building.
  • Intent-based.
  • Measurable.
  • Monitor metrics like clicks, impressions, click-through rates, and average cost-per-click.

There are other considerations when launching and maintaining an effective paid search ad campaign, but these are especially important for any beginner. Like you want to ramp up your SEM efforts to aggregate organic search engine optimization.

Why SEO and SEM is Important for Business Owners in Nigeria.

Many business owners in Nigeria think that so long as they have a website, customers would automatically come pouring into their office. having a website is just a small piece of the overall marketing puzzle, for your site to be useful, other parts of the puzzle in the form of search engine optimization, pay-per-click (PPC) advertisements, search engine marketing (SEM), email marketing and so on, are all needed. 

As a business owner in Nigeria, you already have loads of things to contend, with, and SEO might not be your passion.

SEO and SEM are terms that are being used frequently on the web nowadays so it is good to get adequate with it. Any Nigerian business or startup in the Nigerian e-commerce or landscape needs to know which best suits their businesses.

SEO is better for e-commerce business because you will expand resources once, and reap benefits forever.

Which is Better?

Many marketers think PPC is the only component for SEM, which is paid advertising.

SEO is the best marketing tactic for a long-lasting result for a website that ranks high on the search engine, can get free traffic all day, industry recognition, and enjoy it all.  

while the use of SEM (PPC) can still get targeted traffic from search engines, but they have to pay for it, if they stop paying the traffic will disappear. 

SEM traffic is important because it pays for and is considered the most important source of internet traffic because it is targeted. For startups, SEM is the best when they are going to start if they want a long time business they must need to do SEO part of their website.  SEO is the best at all. It shows how much you are strong in strategies that search engines bring website data in SERPs from the search database. Though it depends on what you want to achieve, SEO is more long term while SEM is covering both SEO and PPC, which is immediately because it’s paid. 

My conclusion is both are fine, so basically SEO is an aspect of SEM but how useful both are to you, depends on what your goals are.  

Please let us know what you think of this post and feel free to share your  comments.

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