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Hi, We’re Techgism Digital
We connect brands like yours with their target audience using messages that attract, engage and convert them to paying customers…
In a world where traditional marketing is becoming less and less effective, as a forward-thinking brand you ought to know that useful content should be the core of your marketing.
According to the state of marketing trend report for 2022 by Hubspot, content creation is a top priority for 80% of marketers.
As a matter of fact, on average, content marketing accounts for 26% of B2B, and B2C marketing budget
This is an indication that…
“Content marketing is the gap between what brands produce and what consumers want”
As a business owner, crafting a message that captures the attention of a too-busy, too-distracted public who doesn’t know you, doesn’t trust you and doesn’t even know why they should care about what you have to offer is the way forward.
Content marketing is suitable for your bottom line — and your customers
Specifically, there are four key reasons – and benefits – for you to use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Content as a profit centre
- Increase organic inbound web traffic
- Help you rank for long-tail keywords
- Drive viral sharing
- Boost your social media efforts
- Secure your backlinks from high domain authority sites for SEO
- Establish yourself as a thought leader etc.
Now that you know how important content marketing is to your business growth, you need to also understand that…
“Content Marketing is like a first date. If all you do is talk about yourself there won’t be a second date”
Simply put, the reason why people buy a product/service is to solve a particular problem and it doesn’t matter how valuable you think your product is…
If your marketing message doesn’t address the problem they want to solve, it won’t SELL!
So, when it comes to content marketing, you need to stop interrupting what people are interested in and let your product be what they are interested in through your content…
At Techgism Digital, we take the hassle off you, by helping you to create valuable content that moves your prospective customer from the first stage of the funnel to the last stage of the funnel making them take the exact action you want them to make.
Ready for some content marketing strategy that moves the needle? Contact us today by filling the form below for a QUICK content marketing audit for your business
