What is Facebook Ad and how does it work?

facebook ads

Everyone is accustomed to Facebook, but not everyone leverages its advertising potential.  We see ads on Facebook so frequently that we hardly even notice their effectiveness any longer.  For marketers and business owners, Facebook ads can be a potent tool.  However, are you able to effectively use Facebook advertisements for your company to get that […]

SEO: Beginner’s Guide To SEO


It is no secret that the last few years have seen a rapid expansion of the digital marketing industry. And now, almost all companies are competing to rank better in search engine result pages {SERPS}.  As a business owner or brand manager, you definitely need to improve your website with a strong SEO plan because […]

How to push down negative search results.

It’s a well-known fact that the online reputation of a business is paramount to the success of that business. Hence, negative reviews for a business is something that must be avoided for the growth of a business. Okay, imagine wanting to get something, and by chance you decide to check the reviews the product has […]

Reputation Recovery: How to Rebuild Brand Reputation After a Crisis

A reputation crisis can destroy the company you have worked so hard to build over the years. Nobody wishes that for their company.  Therefore, I’ll be describing how a reputation crisis affects your online reputation in this article and outlining the steps you should take to recover from it. Before that, though, let me give […]

Reputation Protection: Easy Steps to Protect Your Business’s Online Reputation.

brand protection

It is no secret that a strong business reputation can be the fine line between success and failure. And with new technology coming to life every day, there’s never been a better time for businesses to build their reputations online. But as we’ve seen time and again in recent years, not all businesses are created […]

7 ways local businesses can improve website SEO.

7 ways local businesses can improve website SEO.

Your website depends on its content to function, and without it, your efforts will be in vain. Even if you have the most attractive website in town, if no one can find their way around your website because they can’t find out what you do or how to contact you, that’s just sad. Every one […]

Brand Reputation: 7 Best Practices To Manage Brand Image

When we meet someone for the first time, we evaluate their personality and create an impression of them in our minds based on our experiences with them.  Similar to this, we also form opinions about someone based on what some of our friends have told us about them. This also applies to brand image. However, […]

10 Questions to Ask Your ORM Firm

10 Questions to Ask Your ORM Firm

Introduction It goes without saying that we live in a digital era where almost everything is done online. Furthermore, the fact that every company needs a solid online reputation is no secret, necessitating the involvement of reputation protection agencies.  But even with that, finding the most reliable reputation management firms may be very challenging because […]

5 tips to successful social media marketing in 2022

Social media marketing is one of the most effective and efficient ways to reach customers. However, not all businesses have the budget for an entire social media team and many struggles to find time to keep up with the demands of their accounts.  As a result, many companies are turning to freelance marketers who specialize […]