Digital Marketing Specialist

7 ways local businesses can improve website SEO.

Your website depends on its content to function, and without it, your efforts will be in vain. Even if you have the most attractive website in town, if no one can find their way around your website because they can’t find out what you do or how to contact you, that’s just sad.

Every one knows that if customers don’t know what you do or how to reach you, they won’t come back (or recommend your business). And if they do return later on, all of those trips will be for nothing.

Now if you didn’t know this, I’m telling you that local businesses actually have a unique opportunity to compete with the big brands. 

However, in order for this to happen, you need to have an effective website seo strategy in place first! Before we go on, let us define search engine optimization and local SEO.

Search engine optimization (SEO) is an online marketing tactic, which when used, can result in your website appearing at the top of search engine rankings. If you want to attract and engage customers in your area, you will definitely need SEO. 

Making your business visible for searches that are regionally relevant is done through local SEO

Online local business marketing is a powerful tool. It enables companies to market their goods and services to nearby clients at the precise moment those clients are searching for them online. This is where you optimize your site for local search results.

Smaller companies that conduct their operations locally rather than nationally need local SEO. You can target locals with local SEO. 

Your potential clients are more inclined to believe your business is legitimate when it appears on Google Maps or in a local search. 

Local SEO and the majority of other online marketing strategies are considerably less expensive than traditional marketing strategies and even better. Additionally, more focused marketing increases the likelihood that visitors will become clients.

Use of a search engine is common when someone is looking for establishments, goods, or services close to their current location. For instance, individuals might search for “bakers near me” to find the top baker in their neighborhood. 

Local searches are therefore more concentrated on a specific location than general Google searches. 

Local SEO also describes actions performed to enhance your online presence so that you can show up in those local search results. 

So you see? Your business can actually still be in the game and be winning massively. But for this to happen, you must put certain things in place. To know these things and how SEO comes in, you should keep on reading.

When done in the right way, SEO assists your business in gaining a number of advantages, which include:

  • Boosts your online visibilityYour business will be easily found on Google. This is done with Google my business account (GMB), now known as Google business profile. By doing so, your business will be found on Google Maps and certainly get more quality leads.
  • Boosts Website Traffic – Local SEO is an important aspect for small businesses. It makes your business visible on search engines and drives organic traffic to your website. It also brings in more targeted traffic to improve your chances of conversion.
  • Boosts Online Brand Reputation –Through the use of client testimonials and business citations, local SEO improves the credibility of your brand. These are essential elements to increasing brand reach. 
  • Local SEO is a cost effective business strategy – Local SEO is the most cost effective strategy as you create business listings on Google My business, Facebook, and other directories. This attracts more people to visit your actual location.
  • High Conversion Rate – With business citations, listings, customer reviews, brand visibility and organic traffic, small businesses get high conversions and more customers to their websites.
  • Outshine Competitors – Well, with local SEO optimization, startups will become more visible on search engines, have better brand reach and ultimately outrank competitors. This is how your business will stand out the crowd.

Now that we have established the fact that your local SEO approach can be improved by a variety of things, another crucial aspect to note is that working with a reputable local SEO company is equally important.

And doing this with the right SEO company like us at Techgism can be what makes a very big difference. 

Contact Techgism to update your local SEO plan and see how a top-notch local SEO agency like us can boost your company’s natural ranking in search results.

Now, to the headline of the day,

As a result, your brand needs to project a great reputation.

Here are 7 ways to improve the website SEO of your local businesses:

1. Guest post on another website to build valuable backlinks.

One of the most valuable ways to build a website’s SEO is through guest posting. This can be done on other websites in your niche or related industries—or even just about anything else that relates to your business.

A backlink is simply another link pointing back at you, which means it’s referring traffic from one site to another. 

When someone clicks on that link, they’ll automatically see an article about your company or product from someone else. 

The more quality links you have pointing towards you, the higher chance of ranking higher in Google searches! 

Guest posting on other websites will also help build valuable backlinks from those websites, which increases the authority of your own site and makes search engine spiders think more highly of it!

2. Be sure your site is a mobile-friendly website.

A mobile-friendly website is a must for every business. It’s important to consider the trends and preferences of your customers, as well as their technology choices and device types. 

The number of smartphone users worldwide has increased from 3 billion in 2009 to over 4 billion today.

A mobile-friendly site will allow you to reach more people online than ever before! Whether you use an app or desktop computer, people use their phones more than any other device when they go online – so if your business isn’t mobile friendly now there’s no way it will be able to compete against those who are using their devices more often than not.

Social media profiles are crucial for managing a brand’s reputation. This is due to the fact that they rank really well in Google, in addition to the fact that they enable you to interact with customers. 

On social media, customers constantly shape the perception of your brand. 

So, find devoted customers to create a community of brand champions. 

Your social media presence will go a long way toward communicating your brand image to people who are less familiar with your business, as potential clients will probably look you up online. So take it seriously.

3. Send out a press release whenever your business has been mentioned in the news, or if you’ve contributed to the local community.

It’s important to be in the media since news is continuously being written. Send a press release as soon as you can after being mentioned in a news story or on television. 

Do something similar if your company has received recognition or has given back to the neighborhood. 

Send out press releases whenever your company name appears in news articles; these mentions are great because they’ll generate new leads who might not otherwise be aware of what they do but would still want something comparable if they knew there were other places besides just here at home where those products could be purchased.

4. Make sure your NAP (Name, Address and Phone number) are consistent across all your platforms.

Imagine someone coming across your business pages on different platforms and getting different addresses and numbers. That won’t be good at all. 

So you get the point – It’s important to keep your NAP (Name, Address, and Phone number) consistent across all platforms. This will help people find you more easily and build trust with you.

5. Consider mobile devices’ friendliness.

You must cater to mobile searchers by optimizing your website for mobile devices given the importance of smartphones in our daily lives. 

Make sure that your site is mobile-friendly so that people can access it easily from their phones or tablets (or even laptops). 

Mobile searches have been increasing dramatically over time for this reason alone; therefore, make sure yours doesn’t fall behind!

5. Consider mobile devices’ friendliness.

You must cater to mobile searchers by optimizing your website for mobile devices given the importance of smartphones in our daily lives. 

Make sure that your site is mobile-friendly so that people can access it easily from their phones or tablets (or even laptops). 

Mobile searches have been increasing dramatically over time for this reason alone; therefore, make sure yours doesn’t fall behind!

6. Compile client feedback.

Your ranking in local search is significantly impacted by review signals. In order to rank higher in local searches and enhance your reputation, it is therefore beneficial to have a lot of real reviews, especially positive ones. 

That suggests that you should work to boost the volume of real customer evaluations for your business.

7. Boost the quality of your Google My Business listing.

One of Google’s key factors in determining how to rank businesses in organic local search results is Google My Business. 

By regularly posting company updates and fresh information, you may enhance your GMB profile. 

This increases your visibility in local searches and enables you to engage with your clients more deeply.


SEO is an ongoing process, and it’s best not to get too hung up on a single set of guidelines. 

Use the sites above as a starting point and keep in mind that what works for one business may not work for another. 

The most important thing is to keep your website updated, relevant, and mobile-friendly so that potential customers can find you easily online. 

For more helpful tips like this, contact us and we’ll help you achieve your local seo goals.

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